Marketing and Communications
Strong communication helps tell the 4-H story, build awareness, and connect youth, families, volunteers, and communities. When promoting 4-H, it’s important to follow 4-H and MSU Extension brand standards, policies, and guidelines to protect the 4-H name and emblem and maintain a consistent, trusted brand.
Explore resources to help you promote 4-H, use the brand correctly, share your impact, and create engaging communications across print, digital, and social media.
4-H Brand & Marketing Resources
This page is designed to help volunteers, club leaders, clubs, committees, councils, and foundations understand the guidelines and expectations for promoting 4-H at the local level—and by all means, promote away! These resources can help you represent 4-H consistently while creating materials that fit your local program.
Looking for more ways to promote 4-H or participate in a national campaign? Contact your local Extension agent for help finding current National 4-H marketing resources, graphics, messaging, and promotional materials.
Guidelines & Expectations
Appropriate Use of the 4-H Name & Emblem
- Supports 4-H’s educational and youth development purpose.
- Benefits and positively represents the 4-H program.
- Treats the 4-H name, members, volunteers, and program with respect.
- Does not take advantage of 4-H, its members, volunteers, or staff.
- Does not suggest that 4-H endorses a person, business, organization, product, or service.
- Does not suggest an exclusive partnership or relationship with a business or organization.
- Is used only for the approved purpose and timeframe.
- Follows 4-H guidelines and can be appropriately overseen by Extension.
Using the 4-H Name
- Always write 4-H as a numeral, hyphen, and capital H.
- Use “4-H” in written text rather than replacing the words with the 4-H Emblem.
- Make sure information shared about 4-H is accurate and appropriate for the program.
How to use the 4-H Emblem
The 4-H Name and Emblem is a federally protected mark, so it should be used carefully and consistently.
DO
DON'T
- Use an official 4-H Emblem file and keep the entire emblem intact.
- Keep the stem pointing to the right.
- Keep the emblem in its original proportions when resizing.
- Use the official 4-H green whenever possible.
- Use only approved green, black, or white versions of the emblem.
- Make sure the emblem is clear, easy to see, and recognizable.
- Flip, rotate, stretch, squash, warp, or otherwise distort the emblem.
- Crop, redraw, or remove parts of the emblem.
- Do not place text or other images over or on top of the 4-H Emblem.
- Add colors, gradients, shading, or other effects to the emblem.
- Change the emblem to match the colors of your club, event, or design.
- Use the emblem in a way that suggests 4-H endorses a business, product, or service.
4-H Brand Basics
National 4-H Visual Brand Guide
The 4-H Visual Brand Guide provides standards for creating consistent, recognizable 4-H communications. Use this guide when designing print, digital, or social media materials to ensure the 4-H brand is represented correctly.
The guide includes guidance for the 4-H Name and Emblem, colors, typography, photography, iconography, logos, and Beyond Ready campaign materials.
View the 4-H Visual Brand Guide
4-H Emblem
The 4-H Name and Emblem are a Federal Mark, protected by 18 USC 707, and intended only for use within the United States.
4-H Clover print logos (zip file)
4-H Clover digital logos (zip file)
MSU Extension / 4-H Co-Branding
The Montana 4-H program is the Youth Development program of Montana State University Extension. Co-branding with the 4-H Clover and MSU Extension logo may be used when it is helpful to show the connection to MSU Extension, such as on official program materials, publications, and event communications.
Beyond Ready Logos
Beyond Ready is 4-H’s national initiative focused on preparing young people to be ready for life, work, and the future. The Beyond Ready logo may be used on promotional materials, social media, events, and other communications that highlight how 4-H helps youth build skills, confidence, and readiness for what comes next.
Print_Primary Beyond Ready Green/White
Print_Horizontal Beyond Ready Green/Black
Print_Stacked Beyond Ready Green/White
Digital_Primary Beyond Ready Green/Black
Digital_Primary Beyond Ready White/Green
Digital_Horizontal Beyond Ready Green/Black
Digital_Horizontal Beyond Ready White/Black
Digital_Stacked Beyond Ready Green/Black
Digital_Stacked Beyond Ready White/Black
4-H Grows Here Logos
4-H Grows Here logo.jpg (300dpi)
4-H Grows Here logos (zip file)
Typography
4-H has official brand typography used at the national level.
At the local level, use of official 4-H typography is optional. Clubs, committees, councils, and foundations may use the official fonts or choose other fonts that are clean, consistent, and easy to read when creating promotional materials.
Official 4-H Typography:
Gilory - used for headlines, emphasis, and calls to action, while Gilroy Medium is used for body copy.
Akzidenz-Grotesk Bold Extended - a secondary display typeface for headlines and emphasis.
Alternative Typography:
Gotham Web & Digital Font
Franklin Gothic MSU Print
ArialMicrosoft Office & Print
BebasNew or Knockout Heading Download font family
Head, Heart, Hands, Health Graphics
Montana 4-H Talking Points
County and reservation 4-H programs may maintain official social media accounts, such as Facebook, Instagram, and other platforms, to promote local 4-H programs, events, and opportunities.
Volunteers may help manage social media accounts or groups for clubs, committees, councils, and other chartered 4-H groups. Local 4-H social media should be coordinated with the county or reservation Extension Office to maintain appropriate oversight, consistent branding, and continuity when volunteer roles change.
Help us share your 4-H story! Tag Montana 4-H in posts, photos, reels, and stories so we can see and potentially share your content on statewide channels. When appropriate, use #Montana4H, #4H, #4H growshere and #4HBeyondReady to connect your content with Montana and national 4-H communications.
4-H Color Palette
Adherence to a specified color palette is essential to effective branding because color provides an immediate and powerful way to express meaning and message without words.
National 4-H Week
National 4-H Week brings youth, volunteers, families, alumni, and supporters together to celebrate 4-H and share its impact in communities across the country.
Use these resources to help celebrate National 4-H Week, share your 4-H story on social media, engage your community, recognize youth and volunteers, and invite others to discover what 4-H has to offer.
2026 Dates and Materials
October 4-10, 2026
Story Size: 1080 × 1920 px
This size is ideal for Instagram, Facebook, and other social media Stories. It can also be used for regular posts, but some resizing or repositioning may be needed, which can typically be done directly within the social media app when creating your post.
Story_Thankful Thursday Volunteers
Story_Thankful Thursday Parents
Post Size: 1080 × 1350 px
This size is ideal for Instagram, Facebook, and other social media posts. It can also be used for Stories, but some resizing or repositioning may be needed, which can typically be done directly within the social media app when creating your Story.
Help spread the word about 4-H! Use this one-page National 4-H Week flyer to introduce others to 4-H, highlight its impact, and share how youth and families can get involved.
Show your 4-H pride—even on screen! Use the Beyond Ready Radiant Clover virtual background during National 4-H Week for Zoom, Teams, virtual meetings, trainings, or online events.
Open the link, then right-click the image and select “Save image as…” to save it to your computer. Upload it as your virtual background and you’re ready to go Beyond Ready!
